Highly regarded in both the private and public sectors, Alfred Gera & Sons Ltd. is committed to providing reliable quality service. The selling arm of our organisation strives to offer a courteous, yet dynamically effective sales service. This is fostered through training in effective sales techniques. Our strength lies in building strong relationships with the trade, supported by in-store activities and backed by a belief that effective and timely communication is always a key factor. Our talented teams are experts in executing successful marketing campaigns. This is always carried out in a manner which balances our suppliers’ wishes with the idiosyncrasies of our market.