Established in 1888, Alfred Gera started out as one of Malta’s first pharmacy retailers. Under the name of ‘Economical British Dispensary’, Alfred Gera imported galenicals and base chemicals from which medical compounds could be prepared and dispensed. Our founder’s vision to offer quality products at a fair price led the business to flourish.
When Alfred Gera’s sons, Alex and Victor, took over the running of the operation, the business began to supply other independent pharmacies in Malta and Gozo. Diversification into distribution had begun and paved the way for the company’s future direction.
Following the Second World War, the Gera family sold the pharmacy chain to focus on the distribution of pharmaceuticals at a time when prepackaged pharmaceuticals were starting to permeate the market. This emphasis on distribution continued and as opportunities arose, was extended to other retail categories such as personal care and food products.